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Compare Analytics Tools
Rating
5/5
4/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Enterprise | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
10
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
You
Mouseflow
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
Unlimited
12 months
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
by means of the REST API
through integrations
Data Export
As CSV, XML, JSON, or via an API
Via raw data export API
by means of the REST API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Via web hook
Email Reports
Daily, weekly or monthly reports
Same as custom alerts
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Unlimited segments
Automatically find interesting segments & receive per email
Segment users to filter heatmaps & recordings
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Domstream
Elaborate filtering & livestream options
A/B Testing
Experiments
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Automatic form tracking
Custom Events
Include category, action, and optionally name and value
Combine events into a custom event
Custom tagging of recordings
Annotations
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community