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Compare Analytics Tools
Rating
5/5
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
Cons
- Integrations
- Branding method
- No progressive payment plan
- Ecommerce reporting can be improved
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Enterprise | On req. |
Free trial period
21 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
30
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- Not applicable
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mixpanel
You
Data Freshness
15 minutes or more
30 min
Realtime
Realtime
Data Retention
Unlimited and customizable
Up to 25 months
Unlimited
Unlimited
Data Sampling
Matomo doesn’t use data sampling
By default Piwik does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
by means of the REST API
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV, XML, JSON, or via an API
Via raw data export API
by means of the REST API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports
Same as custom alerts
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
With flexible Sankey chart
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Automatically find interesting segments & receive per email
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Session Recordings
Record specific pages or only after activity or duration
Domstream
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Max 255 properties per event
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Custom Events
Include category, action, and optionally name and value
Combine events into a custom event
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community