Compare
Compare Analytics Tools
Clicky
Free plan
Has, and not every other tool does:
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- User Flow Reporting
- Segmentation
- Heatmaps
- Custom Metrics
Heap
Free plan
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Device Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Session Recordings
- User Feedback
- Custom Properties
- Custom Metrics
Open Web Analytics
Has, and not every other tool does:
- Data Import
- Attribution Reporting
- Heatmaps
- Session Recordings
- Custom Properties
- Custom Metrics
Umami
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Device Reporting
- User Flow Reporting
- Segmentation
- Attribution Reporting
- Session Recordings
- Custom Reports
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited features
- Limited integrations
- Lower quality visuals
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Not a great amount of features
Pricing information
Starting Price
- FreeFree
- Pro$9.99 p/m
- Pro plus$14.99 p/m
- Pro Platinum$19.99 p/m
- CustomOn req.
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
Free trial period
21 days
Free plan
Free plan
14 days
Account Management
Trackable Items
1
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Clicky
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
12 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
by means of the REST API
Data Export
Via CSV or API
by means of the REST API
via API as JSON file
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
No tracking cookies, GDPR-compliant by default
Heap relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Domstream
Session replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community