Compare
Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- No data import
- Short free trial
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
30 days
Free plan
Free plan
14 days
Account Management
Trackable Items
50
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Leadinfo
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
Unlimited
30 days
Data Sampling
Data Import
Google Analytics importer
Via SDK, API, GCS, AWS & more
by means of the REST API
Used for bulk tagging leads
Data Export
One-click CSV export
To GCS, BigQuery, Redshift & more
by means of the REST API
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Amplitude relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Email Reports
Weekly or monthly reporting
Subscribe to dashboard for daily reports
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Instant filters on any data point
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral widget
Ecommerce Reporting
By means of custom events
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Session Recordings
Session Replay
Domstream
Included from the Scale plan
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Define your own labels
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Can include: name, ID & value
Create a custom event from existing events
Define triggers to label a lead or send them to CRM
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community