✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • No data import
  • Short free trial
  • Limited features
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Free trial period
30 days
30 days
Free plan
7 days

Account Management

Trackable Items
50
1-10+ depending on plan
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • Not applicable
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Google Analytics importer
e.g. import GA data
by means of the REST API
Data Export
One-click CSV export
Export your data to CSV
by means of the REST API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Fathom is cookieless by default.
Plausible is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly reporting
Weekly or monthly email reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Instant filters on any data point
Use filters to segment your audience
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referrer graph
Ecommerce Reporting
By means of custom events
Ecommerce revenue tracking

User Experience Features

Heatmaps
Session Recordings
Domstream
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
By means of adding CSS classes
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base