Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Has, and not every other tool does:
- Cookieless
- Email Reports
- Device Reporting
- Segmentation
- Custom Events
Amplitude
Free plan
Has, and not every other tool does:
- Email Reports
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Retention Reporting
- Attribution Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Properties
- Custom Metrics
- Custom Reports
- Custom Events
- Annotations
Open Web Analytics
Has, and not every other tool does:
- Funnel Reporting
- Attribution Reporting
- Heatmaps
- Session Recordings
- Custom Properties
- Custom Metrics
- Custom Events
Snowplow Analytics
Free plan
Has, and not every other tool does:
- Device Reporting
- Funnel Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- No data import
- Short free trial
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
30 days
Free plan
Free plan
14 days
Account Management
Trackable Items
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- Not applicable
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
Unlimited
Unlimited
Data Sampling
Data Import
Google Analytics importer
Via SDK, API, GCS, AWS & more
by means of the REST API
Data Export
One-click CSV export
To GCS, BigQuery, Redshift & more
by means of the REST API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
Amplitude relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Alerts & Automation
Custom Alerts
Email Reports
Weekly or monthly reporting
Subscribe to dashboard for daily reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Instant filters on any data point
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
Retention Analysis and Lifecycle charts
CLTV Analysis
Attribution Reporting
Ecommerce Reporting
By means of custom events
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Session Recordings
Session Replay
Domstream
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Can include: name, ID & value
Create a custom event from existing events
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community