Compare
Compare Analytics Tools
Rating
4.5/5
4/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- No audience reporting features
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Free | Free |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
100
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- Not applicable
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Mixpanel
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
3-5+ years depending on plan
Unlimited
Data Sampling
Explorations might use sampled data
Limited data sampling in reports with over 20M pageviews
Data Import
Import cost, offline or user/client ID data
Via one-off script or Ingestion API
e.g. import GA data
by means of the REST API
Data Export
With sheets, BigQuery or API
Via raw data export API
Export your data to CSV
by means of the REST API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
Email Reports
Recurring shared reporting
Same as custom alerts
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Funnel Reporting
Customisable funnel exploration
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Flexible Sankey chart exploration
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
Segmentation
Segment creation and overlap exploration
Automatically find interesting segments & receive per email
Use filters to segment your audience
Cohort Reports
Cohort exploration
User cohorts of users to filter reports
Retention Reporting
Combined with CLTV metrics
Retention curves, trends & user cohort buckets
Attribution Reporting
Attribution models comparison
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Extensive e-commerce reports
Option to track purchases but no special reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Domstream
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Properties (Business plan and above)
Custom Metrics
50 event-scoped metrics
Max 255 properties per event
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Custom Events
25 parameters per event
Combine events into a custom event
By means of adding CSS classes
Annotations
Notes feature added in 2024
Directly on the linechart in Insights
Support
Support description
Support is available via chat and the support center.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community