Compare
Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Customisability
- Limited free version
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Pro | $999+ p/m |
| Enterprise | On req. |
Free trial period
Free plan
14 days
Free plan
30 days
Account Management
Trackable Items
100
1
Unlimited
Unlimited
User Seats
Unlimited
50+
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- Not applicable
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Woopra
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
24 months
Unlimited
Unlimited
Data Sampling
Explorations might use sampled data
Woopra never uses any kind of sampling
Data Import
Import cost, offline or user/client ID data
Import raw visit data with actions and visitor properties via API
by means of the REST API
Import from Plausible, Fathom or Google Analytics
Data Export
With sheets, BigQuery or API
Export raw daily visit data via API
by means of the REST API
via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Woopra relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Recurring shared reporting
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS and more
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Customisable funnel exploration
Analyze Funnels
User Flow Reporting
Flexible Sankey chart exploration
Combine any set of actions or attributes in Sankey charts
Entry and exit pages
Segmentation
Segment creation and overlap exploration
Create dynamic segments based on any combination of criteria
Extensive filtering by any metric
Cohort Reports
Cohort exploration
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Combined with CLTV metrics
Uncover at-risk users and discover engaged users
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
Possible with custom events and goals
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Domstream
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
As part of custom events
Custom Metrics
50 event-scoped metrics
Available from the pro plan
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Via HTTP API or Javascript API
With additional metadata fields (key-value pairs).
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Woopra offers support by phone, email, and an extensive knowledge base.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community