Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- Comes with headline testing tool
- Dashboards are easy to read
- Reporting is in realtime
- Good referral report
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Mainly designed for publishers
- Their pricing is untransparent
- Traffic sources could be improved
- Limited reporting features
- Limited integrations
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Basic | On req. |
| Plus | On req. |
| Premium | On req. |
| Clarity | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
14 days
Free plan
Free plan
14 days
Account Management
Trackable Items
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Chartbeat
Microsoft Clarity
Adobe Analytics
You
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
13 months
13 months
25 months by default
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Data Export
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Uses first-party cookies by default. Cookieless mode is optional.
Clarity uses first-party cookies
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Email Reports
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Based on first visit, first action, channel or custom events
Retention Reporting
Retention cohort report
CLTV Analysis
Attribution Reporting
Simple referral metrics
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Called activity map
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Headline A/B testing tool
User Feedback
Customizability
Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Support is available via chat, email and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community