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Rating
4/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Comes with headline testing tool
  • Dashboards are easy to read
  • Reporting is in realtime
  • Good referral report
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
Cons
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Mainly designed for publishers
  • Their pricing is untransparent
  • Traffic sources could be improved
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots

Pricing information

Starting Price
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
BasicOn req.
PlusOn req.
PremiumOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
Free plan
14 days
30 days

Account Management

Trackable Items
1
Unlimited
1
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Hotjar
Chartbeat
Crazy Egg
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
12 months
12 months
13 months
Between 3 & 24 months depending on the plan
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Via CSV or API
Export recording meta data
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Uses first-party cookies by default. Cookieless mode is optional.
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Schedule regular emails for important charts
e.g. daily survey responses reports
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
See on which device the user was
See which device the user used
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Create custom filters for recordings
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
By means of referral tracking
Ecommerce Reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Unlimited
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
Headline A/B testing tool
With realtime results
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations

Support

Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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