Compare
Compare Analytics Tools
Rating
4/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Comes with headline testing tool
- Dashboards are easy to read
- Reporting is in realtime
- Good referral report
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Mainly designed for publishers
- Their pricing is untransparent
- Traffic sources could be improved
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Basic | On req. |
| Plus | On req. |
| Premium | On req. |
| Essentials | On req. |
| Automate | On req. |
Free trial period
Free plan
Free plan
14 days
7 days
Account Management
Trackable Items
1
Unlimited
1
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Chartbeat
Lead Forensics
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
12 months
12 months
13 months
3 months
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
by means of an API
Data Export
Via CSV or API
Export recording meta data
by means of an API
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Uses first-party cookies by default. Cookieless mode is optional.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Alerts & Automation
Custom Alerts
Via Slack or email
in the interface, via e-mail or Slack
Email Reports
Schedule regular emails for important charts
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Create custom filters for recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
Headline A/B testing tool
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
also called triggers
Annotations
Hotjar does not have annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community