Compare
Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with headline testing tool
- Dashboards are easy to read
- Reporting is in realtime
- Good referral report
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Integrations
- Branding method
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Mainly designed for publishers
- Their pricing is untransparent
- Traffic sources could be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | On req. |
| Plus | On req. |
| Premium | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
21 days
Free plan
14 days
14 days
Account Management
Trackable Items
30
1
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Chartbeat
Leadinfo
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
13 months
30 days
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Used for bulk tagging leads
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via CSV or API
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Heap relies on first-party cookies
Uses first-party cookies by default. Cookieless mode is optional.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Schedule regular emails for important charts
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
Basic funnel reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
With flexible Sankey chart
Sankey chart with path comparison
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Quickly identify patterns in user behavior
Filter leads by country, channel or page
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Track UTM parameters or initial referrer sources
Simple referral widget
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Automatically filters relevant replays
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
Headline A/B testing tool
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Define triggers to label a lead or send them to CRM
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community