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Compare Analytics Tools
Rating
4/5
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Not a great amount of features
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Hotjar
You
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
Unlimited
12 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Usermaven does not sample data
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
Via raw data export API
Export recording meta data
via API as JSON file
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Umami Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Same as custom alerts
e.g. daily survey responses reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
Sankey chart with selected, immediate & drop off events
User journey analysis
User journey visualization
Segmentation
Automatically find interesting segments & receive per email
Create custom filters for recordings
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Retention analysis (Business plan)
Attribution Reporting
Simple UTM tracking with "first touch" attribution
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Option to track purchases but no special reporting
Revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Session replays
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom dashboards
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Auto-captured events
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community