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Rating
5/5
4/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited features
  • No audience reporting features
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
Free trial period
30 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited in Portfolio plan
10
User Seats
1-10+ depending on plan
1
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Hotjar
Pendo
Cloudflare Analytics
Data Freshness
Realtime
30 minutes
Hourly updates
Realtime
Data Retention
3-5+ years depending on plan
12 months
84 months
6 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Adaptive sampling of 1-10% on all stats
Data Import
e.g. import GA data
Send user data to Hotjar to enhance analysis
Import historical data by CSV
Data Export
Export your data to CSV
Export recording meta data
Export feedback & reports by CSV or pull data to BI tool
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Pendo uses first-party cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Guide, Page & Feature alerts
Email Reports
Weekly or monthly email reporting
e.g. daily survey responses reports
Recieve reports in weekly emails
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
Device type, browser & OS
Funnel Reporting
Discover why users drop off
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Create custom filters for recordings
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
By means of adding CSS classes
Track and filter sessions & heatmaps
Cloudflare does not feature event tracking
Annotations
Hotjar does not have annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base