Compare
Compare Analytics Tools
Leadfeeder
Free plan
Has, and not every other tool does:
- Data Import
- Attribution Reporting
- Custom Events
Hotjar
Free plan
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Trend Reporting
- Device Reporting
- Funnel Reporting
- Segmentation
- Heatmaps
- Session Recordings
- User Feedback
- Custom Events
Snowplow Analytics
Free plan
Has, and not every other tool does:
- Data Import
- Trend Reporting
- Device Reporting
- Funnel Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
Swetrix
From $5 / mo
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Email Reports
- Trend Reporting
- Device Reporting
- Segmentation
- Custom Reports
- Custom Events
- Annotations
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Specific use-case
- Limited data retention
- Limited features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Limited integration capabilities
Pricing information
Starting Price
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
14 days
Free plan
14 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Hotjar
You
You
Data Freshness
1 hour
30 minutes
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
12 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Included on Scale, otherwise uses credits
Export recording meta data
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Hotjar relies on first-party cookies.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
e.g. daily survey responses reports
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Ecommerce Reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Track and filter sessions & heatmaps
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community