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Rating
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
Free plan
Free plan
14 days
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
1
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Hotjar
You
You
Pendo
Data Freshness
30 minutes
Realtime
Realtime
Hourly updates
Data Retention
12 months
Unlimited
Unlimited
84 months
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Historical data ingestion
Import historical data by CSV
Data Export
Export recording meta data
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • CCPA
  • ePrivacy
Cookieless
Hotjar relies on first-party cookies.
Posthog has the option to be used without cookies
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
in the interface, via e-mail or Slack
Receive alerts via Slack or email
Guide, Page & Feature alerts
Email Reports
e.g. daily survey responses reports
Subscribe to an Insight or dashboard
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
See Cohort analysis
Attribution Reporting
Ecommerce Reporting

User Experience Features

Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
Feature flags and A/B testing
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys

Customizability

Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations

Support

Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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