Compare
Compare Analytics Tools
UsermavenRating
4/5
5/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Great tagging feature
- Attentive support team
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- New version can be glitchy
- Slight learning curve for beginners
- Limited integration capabilities
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
7 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
1 per plan but option to add 1 for €5
Unlimited
Unlimited
User Seats
1
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Lucky Orange
You
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Usermaven does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
Export recording meta data
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
Cookieless
Hotjar relies on first-party cookies.
Lucky orange uses first-party cookies
Swetrix does not use cookies for tracking
Cookieless tracking available
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Threshold-based alerts
Email Reports
e.g. daily survey responses reports
Daily, Weekly, Monthly, Quarterly
Scheduled email reports
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Create custom filters for recordings
You can segment data via multiple filters, apply specific timeframes & periods
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom dashboards
Custom Events
Track and filter sessions & heatmaps
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Auto-captured events
Annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community