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Rating
4/5
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Limited reporting features
  • Limited integrations
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
ClarityFree
Free trial period
Free plan
Free plan
7 days

Account Management

Trackable Items
Unlimited
Unlimited
1 per plan but option to add 1 for €5
User Seats
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Hotjar
Microsoft Clarity
Lucky Orange
Data Freshness
30 minutes
Realtime
Realtime
Data Retention
12 months
13 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Export recording meta data
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
in the interface, via e-mail or Slack
Email Reports
e.g. daily survey responses reports

Reporting

Trend Reporting
Device Reporting
See on which device the user was
Device type, browser & OS widgets
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Simple referrer graph
Ecommerce Reporting

User Experience Features

Heatmaps
Unlimited
Click, scroll & area heatmaps
Session Recordings
Record all interaction with your site
Filter by actions, duration, pages & device
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations

Support

Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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