Compare
Compare Analytics Tools
Rating
4/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Limited free plan
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
Free plan
30 days
Account Management
Trackable Items
1
Unlimited
Unlimited
1
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
You
Statcounter
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
12 months
12 months
Unlimited
Unlimited*
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Historical data ingestion
Import Google keyword data
Data Export
Via CSV or API
Export recording meta data
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
Cookieless
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Posthog has the option to be used without cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Via Slack or email
in the interface, via e-mail or Slack
Receive alerts via Slack or email
Important visitor alerts
Email Reports
Schedule regular emails for important charts
e.g. daily survey responses reports
Subscribe to an Insight or dashboard
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Simple ordered list of pages visited
Segmentation
Quickly identify patterns in user behavior
Create custom filters for recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral & UTM sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
Feature flags and A/B testing
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Annotations
Hotjar does not have annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community