✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Visit website ↗
Visit website ↗
Visit website ↗
Visit website ↗
Rating
5/5
4/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
Cons
  • Integrations
  • Branding method
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
21 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Hotjar
Adobe Analytics
You
Data Freshness
15 minutes or more
30 minutes
2 hours
Realtime
Data Retention
Unlimited and customizable
12 months
25 months by default
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Some Audience Manager reports display results sampled data
Data Import
Import Google Analytics data, search keywords & server logs
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Historical data ingestion
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Matomo offers cookieless tracking.
Hotjar relies on first-party cookies.
Adobe uses tracking cookies
Posthog has the option to be used without cookies

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Via e-mail or SMS
Receive alerts via Slack or email
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Flexible scheduled reporting
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Device Reporting
See on which device the user was
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Basic funnel reporting
Discover why users drop off
Bar chart funnel report
User Flow Reporting
With flexible Sankey chart
Fallout & Flow (Sankey chart) reports
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Model comparison report
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Called activity map
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
A/B Testing
A/B Testing Platform (premium feature)
No A/B testing tool only integrations
Feature flags and A/B testing
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys

Customizability

Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Custom Events
Track and filter sessions & heatmaps
Up to 1.000 success events
Annotations
On any graph or via API
Hotjar does not have annotations
Available in Workspace

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
Visit website ↗
Visit website ↗
Visit website ↗
Visit website ↗

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base