Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Limited features
- No audience reporting features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited free plan
Pricing information
Starting Price
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Essentials | On req. |
| Automate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
30 days
Free plan
7 days
30 days
Account Management
Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
1
User Seats
1-10+ depending on plan
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Lead Forensics
Statcounter
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
3-5+ years depending on plan
12 months
3 months
Unlimited*
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Send user data to Hotjar to enhance analysis
by means of an API
Import Google keyword data
Data Export
Export your data to CSV
Export recording meta data
by means of an API
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
Cookieless
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Important visitor alerts
Email Reports
Weekly or monthly email reporting
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
Discover why users drop off
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Simple ordered list of pages visited
Segmentation
Use filters to segment your audience
Create custom filters for recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Track and filter sessions & heatmaps
also called triggers
Max 5 custom tags + values per page
Annotations
Hotjar does not have annotations
Support
Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community