Compare
Compare Analytics Tools
Rating
5/5
4/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Integrations
- Branding method
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Limited integrations
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Clarity | Free |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
21 days
Free plan
Free plan
14 days
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Microsoft Clarity
Leadinfo
Data Freshness
15 minutes or more
30 minutes
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
13 months
30 days
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Send user data to Hotjar to enhance analysis
Used for bulk tagging leads
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
See on which device the user was
Device type, browser & OS widgets
Funnel Reporting
Basic funnel reporting
Discover why users drop off
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Filter leads by country, channel or page
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral metrics
Simple referral widget
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Click, scroll & area heatmaps
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
Filter by actions, duration, pages & device
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Track and filter sessions & heatmaps
Define triggers to label a lead or send them to CRM
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community