Compare
Compare Analytics Tools
Rating
5/5
4/5
4/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Limited integrations
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Clarity | Free |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
Free plan
30 days
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Microsoft Clarity
Crazy Egg
Data Freshness
30 min
30 minutes
Realtime
Realtime
Data Retention
Up to 25 months
12 months
13 months
Between 3 & 24 months depending on the plan
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Send user data to Hotjar to enhance analysis
Data Export
As CSV, XML, JSON, or via an API
Export recording meta data
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Piwik features a cookieless tracking option
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
in the interface, via e-mail or Slack
Email Reports
Daily, weekly or monthly reports
e.g. daily survey responses reports
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser & OS widgets
See which device the user used
Funnel Reporting
Detailed funnel report up to 5 steps
Discover why users drop off
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Unlimited segments
Create custom filters for recordings
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral metrics
By means of referral tracking
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Unlimited
Click, scroll & area heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
Filter by actions, duration, pages & device
A/B Testing
No A/B testing tool only integrations
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom tagging for segmenting users
Custom Metrics
Also called Calculated metrics
Custom users variables
Custom Reports
Custom Events
Include category, action, and optionally name and value
Track and filter sessions & heatmaps
Annotations
Add to any graph or include them in scheduled reports or alerts
Hotjar does not have annotations
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community