Compare
Compare Analytics Tools
Rating
4/5
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Limited integrations
- Limited free plan
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Clarity | Free |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
1
Unlimited
User Seats
1
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Microsoft Clarity
Statcounter
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
13 months
Unlimited*
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Import Google keyword data
Google Analytics importer
Data Export
Export recording meta data
To a spreadsheet or other third party software.
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
Cookieless
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Statcounter uses cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Important visitor alerts
Threshold-based alerts
Email Reports
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser & OS widgets
Device type, browser, OS & screen resolution
Funnel Reporting
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
Simple ordered list of pages visited
User journey visualization
Segmentation
Create custom filters for recordings
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Simple referral & UTM sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Unlimited
Click, scroll & area heatmaps
Session Recordings
Record all interaction with your site
Filter by actions, duration, pages & device
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Auto-captured events
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community