Compare
Compare Analytics Tools
Rating
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited free plan
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
1
Unlimited in Portfolio plan
User Seats
1
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
You
Statcounter
Pendo
Data Freshness
30 minutes
Realtime
Realtime
Hourly updates
Data Retention
12 months
Unlimited
Unlimited*
84 months
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
by means of the REST API
Import Google keyword data
Import historical data by CSV
Data Export
Export recording meta data
by means of the REST API
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
Cookieless
Hotjar relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Statcounter uses cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Important visitor alerts
Guide, Page & Feature alerts
Email Reports
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
Discover why users drop off
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Create custom filters for recordings
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Domstream
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community