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Compare Analytics Tools
UsermavenRating
4/5
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited features due to cookieless
- Not very customisable
- No free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
14 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
5-10+ depending on plan
Unlimited
10
Unlimited
User Seats
1-10+ depending on plan
1
N/A
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Cloudflare Analytics
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
Unlimited
12 months
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
GA importer included
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
As CSV or via API
Export recording meta data
via CVS or JSON files or an API
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
Cloudflare analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Threshold-based alerts
Email Reports
Daily, weekly, monthly
e.g. daily survey responses reports
Cloudflare does not feature email reports
Scheduled email reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
See on which device the user was
Device type, browser & OS
Funnel Reporting
Line up goals for simple funnel
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Filter dashboard with visitor attributes
Create custom filters for recordings
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Track and filter sessions & heatmaps
Cloudflare does not feature event tracking
Auto-captured events
Annotations
Able to include links in annotations
Hotjar does not have annotations
Support
Support description
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community