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Compare Analytics Tools
Rating
4/5
5/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Limited features
- Limited integrations
- Lower quality visuals
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited integration capabilities
Pricing information
Starting Price
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
21 days
Free plan
Free plan
14 days
Account Management
Trackable Items
1
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Clicky
You
Hotjar
You
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
30 months
12 months
12 months
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Via CSV or API
Export recording meta data
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
No tracking cookies, GDPR-compliant by default
Heap relies on first-party cookies
Hotjar relies on first-party cookies.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Via Slack or email
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Schedule regular emails for important charts
e.g. daily survey responses reports
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Create custom filters for recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Track and filter sessions & heatmaps
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community