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Rating
4/5
5/5
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
Cons
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Limited features
  • No audience reporting features
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports

Pricing information

Starting Price
FreeFree
EnterpriseOn req.
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
Free trial period
Free plan
Free plan
30 days
Free plan

Account Management

Trackable Items
1
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
1
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Mixpanel
You
You
Hotjar
Data Freshness
Realtime
Realtime
Realtime
30 minutes
Data Retention
Unlimited
12 months
3-5+ years depending on plan
12 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Via one-off script or Ingestion API
e.g. import GA data
Send user data to Hotjar to enhance analysis
Data Export
Via raw data export API
Via CSV or API
Export your data to CSV
Export recording meta data
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
Cookieless
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Plausible is cookieless by default.
Hotjar relies on first-party cookies.

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Email Reports
Same as custom alerts
Schedule regular emails for important charts
Weekly or monthly email reporting
e.g. daily survey responses reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
Discover why users drop off
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Use filters to segment your audience
Create custom filters for recordings
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking

User Experience Features

Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
By means of adding CSS classes
Track and filter sessions & heatmaps
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations

Support

Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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