Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- No data import
- Short free trial
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited free plan
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
30 days
Free plan
Free plan
30 days
Account Management
Trackable Items
50
Unlimited
Unlimited
1
User Seats
Unlimited
Unlimited for all plans
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Hotjar
Statcounter
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
Unlimited
Unlimited
12 months
Unlimited*
Data Sampling
Data Import
Google Analytics importer
Via SDK, API, GCS, AWS & more
Send user data to Hotjar to enhance analysis
Import Google keyword data
Data Export
One-click CSV export
To GCS, BigQuery, Redshift & more
Export recording meta data
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
Cookieless
Fathom is cookieless by default.
Amplitude relies on first-party cookies.
Hotjar relies on first-party cookies.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Important visitor alerts
Email Reports
Weekly or monthly reporting
Subscribe to dashboard for daily reports
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Discover why users drop off
User Flow Reporting
Standard & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Instant filters on any data point
Create custom filters for recordings
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
By means of custom events
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Session Replay
Record all interaction with your site
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Can include: name, ID & value
Create a custom event from existing events
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Annotations
Hotjar does not have annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community