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Compare Analytics Tools
Rating
4/5
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Specific use-case
- Limited data retention
- Limited features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
14 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Hotjar
Pendo
Data Freshness
1 hour
30 minutes
Hourly updates
Data Retention
Unlimited on paid plans, 7 days on Free
12 months
84 months
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
Export recording meta data
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Hotjar relies on first-party cookies.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Guide, Page & Feature alerts
Email Reports
e.g. daily survey responses reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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