Compare
Compare Analytics Tools
Amplitude
Free plan
Has, and not every other tool does:
- Data Import
- Email Reports
- Retention Reporting
- Attribution Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Piwik PRO
From €35 per month
Has, and not every other tool does:
- Data Sampling
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Retention Reporting
- Attribution Reporting
- Heatmaps
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Plausible Analytics
From $9 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Custom Properties
- Custom Metrics
Umami
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Attribution Reporting
- Session Recordings
- Custom Reports
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- No audience reporting features
- Not a great amount of features
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Core - 500k€35 p/m
- Enterprise€366 p/m
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
Free trial period
Free plan
Free plan
30 days
14 days
Account Management
Trackable Items
Unlimited
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
Unlimited
User Seats
Unlimited for all plans
Unlimited
1-10+ depending on plan
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
3-5+ years depending on plan
Unlimited
Data Sampling
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Umami does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
Data Export
To GCS, BigQuery, Redshift & more
As CSV, XML, JSON, or via an API
Export your data to CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Amplitude relies on first-party cookies.
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Traffic spike notifications through Slack or email
for Business & Enterprise plans
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly reports
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Detailed funnel report up to 5 steps
User Flow Reporting
Standard & reverse Sankey charts
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
User journey analysis
Segmentation
Unlimited segments
Use filters to segment your audience
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
UTM & channel attribution
Ecommerce Reporting
Elaborate Ecommerce reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking
Revenue tracking
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Session Replay
Session replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Also called Calculated metrics
Custom Reports
Custom Events
Create a custom event from existing events
Include category, action, and optionally name and value
By means of adding CSS classes
Track everything from clicks to form submit
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community