Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Mixpanel
Free plan
Only Mixpanel has:
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Heatmaps
- A/B Testing
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- No data import
- Short free trial
- Limited features
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- No audience reporting features
- Limited integration capabilities
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- FreeFree
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
30 days
Free plan
30 days
14 days
Account Management
Trackable Items
50
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
3-5+ years depending on plan
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Swetrix does not sample data
Data Import
Google Analytics importer
Via one-off script or Ingestion API
e.g. import GA data
Data Export
One-click CSV export
Via raw data export API
Export your data to CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Fathom is cookieless by default.
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Weekly or monthly reporting
Same as custom alerts
Weekly or monthly email reporting
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
Segmentation
Instant filters on any data point
Automatically find interesting segments & receive per email
Use filters to segment your audience
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
By means of custom events
Option to track purchases but no special reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Can include: name, ID & value
Combine events into a custom event
By means of adding CSS classes
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Directly on the linechart in Insights
Soon to be released
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community