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Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • No audience reporting features
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
30 days
14 days
Free plan

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
User Seats
1-10+ depending on plan
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
Unlimited
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Usermaven does not sample data
Data Import
e.g. import GA data
Google Analytics importer
Data Export
Export your data to CSV
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
Cookieless
Plausible is cookieless by default.
Cookieless tracking available

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Threshold-based alerts
Email Reports
Weekly or monthly email reporting
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
User journey visualization
Segmentation
Use filters to segment your audience
Segments & cohorts
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Retention analysis (Business plan)
Attribution Reporting
Multi-touch attribution with 7 models
Ecommerce Reporting
Ecommerce revenue tracking
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
By means of adding CSS classes
Auto-captured events
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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