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Compare Analytics Tools

Amplitude

Free plan

No feature only Amplitude has.

Plausible Analytics

From $9 p/m

No feature only Plausible Analytics has.

Posthog

Free plan

Only Posthog has:

  • Cohort Reports

Lucky Orange

No feature only Lucky Orange has.

Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited features
  • No audience reporting features
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
  • StarterFree
  • Growth$49+ p/m
  • EnterpriseOn req.
  • 10k page views$9 p/m
  • 100k page views$19 p/m
  • 200k page views$29 p/m
  • 500k page views$49 p/m
  • 1M page views$69 p/m
  • 2M page views$89 p/m
  • 5M page views$129 p/m
  • 10M page views$169 p/m
  • EnterpriseOn req.
  • Cloud LiteFree
  • Cloud€0.005 per event / recording
  • Enterprise Cloud€450 p/m minimum
Free trial period
Free plan
30 days
Free plan
7 days

Account Management

Trackable Items
Unlimited
1-10+ depending on plan
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited for all plans
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Via SDK, API, GCS, AWS & more
e.g. import GA data
Historical data ingestion
Data Export
To GCS, BigQuery, Redshift & more
Export your data to CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
Cookieless
Amplitude relies on first-party cookies.
Plausible is cookieless by default.
Posthog has the option to be used without cookies
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Receive alerts via Slack or email
Email Reports
Subscribe to dashboard for daily reports
Weekly or monthly email reporting
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referrer graph
Ecommerce Reporting
Elaborate Ecommerce reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Session Recordings
Session Replay
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Feature flags and A/B testing
User Feedback
Guides and Surveys
Surveys

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
By means of adding CSS classes
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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