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Compare Analytics Tools

Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Limited features
  • No audience reporting features
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
30 days
14 days
30 days
14 days

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
User Seats
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Leadinfo
Crazy Egg
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
30 days
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Used for bulk tagging leads
Data Export
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
See which device the user used
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Filter leads by country, channel or page
Segment users by device, location, etc.
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral widget
By means of referral tracking
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Included from the Scale plan
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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