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Rating

5/5

4/5

Summary

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

Lightweight
Open-source
Cookieless
EU cloud infrastructure

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Limited features
No audience reporting features

Limited reporting features
Limited integrations

Limited free plan

Pricing information

Starting Price

10k page views	$9 p/m
Enterprise	On req.
200k page views	$29 p/m
100k page views	$19 p/m
500k page views	$49 p/m
1M page views	$69 p/m
2M page views	$89 p/m
5M page views	$129 p/m
10M page views	$169 p/m

Clarity

Free

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

30 days

Free plan

30 days

Account Management

Trackable Items

1-10+ depending on plan

Unlimited

User Seats

1-10+ depending on plan

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Microsoft Clarity

Statcounter

Data Freshness

Realtime

Data Retention

3-5+ years depending on plan

13 months

Unlimited*

Data Sampling

Limited data sampling in reports with over 20M pageviews

Data Import

e.g. import GA data

Import Google keyword data

Data Export

Export your data to CSV

To a spreadsheet or other third party software.

Compliance

GDPR
CCPA
PECR

GDPR
CCPA
ePrivacy

GDPR

Cookieless

Plausible is cookieless by default.

Clarity uses first-party cookies

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Traffic spike notifications through Slack or email

Important visitor alerts

Email Reports

Weekly or monthly email reporting

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Device type, browser & OS widgets

Device type, browser, OS & screen resolution

Funnel Reporting

User Flow Reporting

Basic reporting by looking at Entry & Exit pages

Simple ordered list of pages visited

Segmentation

Use filters to segment your audience

Cohort Reports

Retention Reporting

Attribution Reporting

Simple referral metrics

Simple referral & UTM sources

Ecommerce Reporting

Ecommerce revenue tracking

User Experience Features

Heatmaps

Click, scroll & area heatmaps

Session Recordings

Filter by actions, duration, pages & device

Recordings with many filtering options

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Properties (Business plan and above)

Custom Metrics

Custom Reports

Custom Events

By means of adding CSS classes

Max 5 custom tags + values per page

Annotations

Support

Support description

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Support is available via chat, email and the support center.

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community