Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Customisability
- Limited free version
- Limited features
- No audience reporting features
- Limited reporting features
- Limited integrations
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Clarity | Free |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
14 days
30 days
Free plan
14 days
Account Management
Trackable Items
1
1-10+ depending on plan
Unlimited
Unlimited
User Seats
50+
1-10+ depending on plan
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
Microsoft Clarity
Leadinfo
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
3-5+ years depending on plan
13 months
30 days
Data Sampling
Woopra never uses any kind of sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import raw visit data with actions and visitor properties via API
e.g. import GA data
Used for bulk tagging leads
Data Export
Export raw daily visit data via API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Plausible is cookieless by default.
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Analyse your peak hours
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Create dynamic segments based on any combination of criteria
Use filters to segment your audience
Filter leads by country, channel or page
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Simple referral metrics
Simple referral widget
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Via HTTP API or Javascript API
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community