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Rating

5/5

Summary

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

Pros

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Lightweight
Open-source
Cookieless
EU cloud infrastructure

Company insights
Session Recordings
Geographic results
CRM integration

Cons

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited features
No audience reporting features

Limited features
Specific use-case
Not very customizable
Quite steep pricing

Pricing information

Starting Price

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

10k page views	$9 p/m
Enterprise	On req.
200k page views	$29 p/m
100k page views	$19 p/m
500k page views	$49 p/m
1M page views	$69 p/m
2M page views	$89 p/m
5M page views	$129 p/m
10M page views	$169 p/m

Starter	€69+ p/m
Scale	€159+ p/m
Pro	€359+ p/m
5.000+ company ID's	On req.

Free trial period

Free plan

30 days

14 days

Account Management

Trackable Items

1-10+ depending on plan

Unlimited

User Seats

Unlimited

1-10+ depending on plan

3 to unlimited, by plan

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Leadinfo

Data Freshness

Realtime

Data Retention

12 months

3-5+ years depending on plan

30 days

Data Sampling

Limited data sampling in reports with over 20M pageviews

Data Import

e.g. import GA data

Used for bulk tagging leads

Data Export

Via CSV or API

Export your data to CSV

Elaborate lead export in CSV or for Linkedin

Compliance

GDPR
CCPA
HIPAA

GDPR
CCPA
PECR

GDPR
CCPA

Cookieless

Heap relies on first-party cookies

Plausible is cookieless by default.

Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Alerts & Automation

Custom Alerts

Via Slack or email

Traffic spike notifications through Slack or email

Email Reports

Schedule regular emails for important charts

Weekly or monthly email reporting

Daily, weekly or monthly lead overview

Reporting

Trend Reporting

Analyse your peak hours

Device Reporting

Device type, browser & OS

Funnel Reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Sankey chart with path comparison

Basic reporting by looking at Entry & Exit pages

Segmentation

Quickly identify patterns in user behavior

Use filters to segment your audience

Filter leads by country, channel or page

Cohort Reports

Retention Reporting

Attribution Reporting

Track UTM parameters or initial referrer sources

Simple referral widget

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

Ecommerce revenue tracking

User Experience Features

Heatmaps

Session Recordings

Automatically filters relevant replays

Included from the Scale plan

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

Custom Properties (Business plan and above)

Define your own labels

Custom Metrics

Custom Reports

Custom Events

By means of adding CSS classes

Define triggers to label a lead or send them to CRM

Annotations

Support

Support description

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community