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Google Analytics 4

Free plan

Only Google Analytics 4 has:

  • Cohort Reports

Piwik PRO

From €35 per month

Only Piwik PRO has:

  • Heatmaps

Plausible Analytics

From $9 p/m

No feature only Plausible Analytics has.

Swetrix

From $5 / mo

No feature only Swetrix has.

Google Analytics 4
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Piwik PRO
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Plausible Analytics
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Swetrix
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Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • GA4 is free to use
  • Many functionalities
  • The reports are customisable
  • Large community
  • Extensive documentation
  • GA4 is easily scalable
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Limited features
  • No audience reporting features
  • Limited integration capabilities

Pricing information

Starting Price
  • StandardFree
  • GA4 360$50k+ per year
  • Core - 500k€35 p/m
  • Enterprise€366 p/m
  • 10k page views$9 p/m
  • 100k page views$19 p/m
  • 200k page views$29 p/m
  • 500k page views$49 p/m
  • 1M page views$69 p/m
  • 2M page views$89 p/m
  • 5M page views$129 p/m
  • 10M page views$169 p/m
  • EnterpriseOn req.
  • Hobby$5 / mo
  • Freelancer$15 / mo
  • Startup$59 / mo
  • Enterprise$110 / mo
Free trial period
Free plan
Free plan
30 days
14 days

Account Management

Trackable Items
100
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Google Analytics 4
You
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
30 min
Realtime
Realtime
Data Retention
Customizable up to 14 months
Up to 25 months
3-5+ years depending on plan
Unlimited
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Swetrix does not sample data
Data Import
Import cost, offline or user/client ID data
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
Data Export
With sheets, BigQuery or API
As CSV, XML, JSON, or via an API
Export your data to CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Google Analytics relies on first-party cookies.
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Traffic spike notifications through Slack or email
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Recurring shared reporting
Daily, weekly or monthly reports
Weekly or monthly email reporting
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Customisable funnel exploration
Detailed funnel report up to 5 steps
User Flow Reporting
Flexible Sankey chart exploration
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Segment creation and overlap exploration
Unlimited segments
Use filters to segment your audience
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Extensive e-commerce reports
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking

User Experience Features

Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback

Customizability

Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Custom Reports
All reports are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
25 parameters per event
Include category, action, and optionally name and value
By means of adding CSS classes
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Soon to be released

Support

Support description
Support is available via chat and the support center.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
Google Analytics 4
Visit ↗
Piwik PRO
Visit ↗
Plausible Analytics
Visit ↗
Swetrix
Visit ↗

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