Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- Retention Reporting
- Heatmaps
- A/B Testing
- User Feedback
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Swetrix
From $5 / mo
No feature only Swetrix has.
Umami
No feature only Umami has.
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features
- No audience reporting features
- Limited integration capabilities
- Not a great amount of features
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
Free plan
30 days
14 days
14 days
Account Management
Trackable Items
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited for all plans
1-10+ depending on plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
Unlimited
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Swetrix does not sample data
Umami does not sample data
Data Import
Via SDK, API, GCS, AWS & more
e.g. import GA data
Data Export
To GCS, BigQuery, Redshift & more
Export your data to CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
- HIPAA
Cookieless
Amplitude relies on first-party cookies.
Plausible is cookieless by default.
Swetrix does not use cookies for tracking
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Daily, Weekly, Monthly, Quarterly or at threshold
for Business & Enterprise plans
Email Reports
Subscribe to dashboard for daily reports
Weekly or monthly email reporting
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
User journey analysis
Segmentation
Use filters to segment your audience
You can segment data via multiple filters, apply specific timeframes & periods
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Elaborate Ecommerce reporting
Ecommerce revenue tracking
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session Replay
Session replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Create a custom event from existing events
By means of adding CSS classes
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Track everything from clicks to form submit
Annotations
Soon to be released
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community