Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Session Recordings
- A/B Testing
Woopra
From $999 p/m
No feature only Woopra has.
Piwik PRO
From €35 per month
No feature only Piwik PRO has.
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
Cons
- Integrations
- Branding method
- Customisability
- Limited free version
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- No audience reporting features
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- Pro$999+ p/m
- EnterpriseOn req.
- Core - 500k€35 p/m
- Enterprise€366 p/m
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
Free trial period
21 days
14 days
Free plan
30 days
Account Management
Trackable Items
30
1
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
User Seats
Unlimited
50+
Unlimited
1-10+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
You
Data Freshness
15 minutes or more
Realtime
30 min
Realtime
Data Retention
Unlimited and customizable
24 months
Up to 25 months
3-5+ years depending on plan
Data Sampling
Matomo doesn’t use data sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Export your data to CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- PECR
Cookieless
Matomo offers cookieless tracking.
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Traffic spike notifications through Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports
Weekly or monthly email reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
Detailed funnel report up to 5 steps
User Flow Reporting
With flexible Sankey chart
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create dynamic segments based on any combination of criteria
Unlimited segments
Use filters to segment your audience
Cohort Reports
Analyse and segment by cohort
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Custom Reports
Flexible report design
Custom Events
Via HTTP API or Javascript API
Include category, action, and optionally name and value
By means of adding CSS classes
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community