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Compare Analytics Tools
Rating
5/5
5/5
4/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- No data import
- Short free trial
- Limited features
- Customisability
- Limited free version
- Limited features
- No audience reporting features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
30 days
14 days
30 days
Free plan
Account Management
Trackable Items
50
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
50+
1-10+ depending on plan
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
Hotjar
Data Freshness
Realtime
Realtime
Realtime
30 minutes
Data Retention
Unlimited
24 months
3-5+ years depending on plan
12 months
Data Sampling
Woopra never uses any kind of sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
e.g. import GA data
Send user data to Hotjar to enhance analysis
Data Export
One-click CSV export
Export raw daily visit data via API
Export your data to CSV
Export recording meta data
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Email Reports
Weekly or monthly reporting
Weekly or monthly email reporting
e.g. daily survey responses reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Device type, browser & OS
See on which device the user was
Funnel Reporting
Discover why users drop off
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Use filters to segment your audience
Create custom filters for recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Ecommerce Reporting
By means of custom events
Ecommerce revenue tracking
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
By means of adding CSS classes
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community