Compare

Compare Analytics Tools

Visit website ↗

Rating

5/5

Summary

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

Pros

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Lightweight
Open-source
Cookieless
EU cloud infrastructure

Cons

No data import
Short free trial
Limited features

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited features
No audience reporting features

Pricing information

Starting Price

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

10k page views	$9 p/m
Enterprise	On req.
200k page views	$29 p/m
100k page views	$19 p/m
500k page views	$49 p/m
1M page views	$69 p/m
2M page views	$89 p/m
5M page views	$129 p/m
10M page views	$169 p/m

Free trial period

30 days

Free plan

30 days

Account Management

Trackable Items

1-10+ depending on plan

User Seats

Unlimited

1-10+ depending on plan

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Data Freshness

Realtime

Data Retention

Unlimited

12 months

3-5+ years depending on plan

Data Sampling

Limited data sampling in reports with over 20M pageviews

Data Import

Google Analytics importer

e.g. import GA data

Data Export

One-click CSV export

Via CSV or API

Export your data to CSV

Compliance

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR
CCPA
HIPAA

GDPR
CCPA
PECR

Cookieless

Fathom is cookieless by default.

Heap relies on first-party cookies

Plausible is cookieless by default.

Alerts & Automation

Custom Alerts

Via Slack or email

Traffic spike notifications through Slack or email

Email Reports

Weekly or monthly reporting

Schedule regular emails for important charts

Weekly or monthly email reporting

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Sankey chart with path comparison

Basic reporting by looking at Entry & Exit pages

Segmentation

Instant filters on any data point

Quickly identify patterns in user behavior

Use filters to segment your audience

Cohort Reports

Retention Reporting

Attribution Reporting

Track UTM parameters or initial referrer sources

Ecommerce Reporting

By means of custom events

Easy setup with eCommerce Activation Kit

Ecommerce revenue tracking

User Experience Features

Heatmaps

Session Recordings

Automatically filters relevant replays

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

Custom Properties (Business plan and above)

Custom Metrics

Custom Reports

Custom Events

Can include: name, ID & value

By means of adding CSS classes

Annotations

Support

Support description

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community