Compare
Compare Analytics Tools
Piwik PRO
From €35 per month
Only Piwik PRO has:
- Retention Reporting
- Custom Properties
- Custom Metrics
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Mouseflow
Free plan
Only Mouseflow has:
- A/B Testing
- User Feedback
Umami
No feature only Umami has.
Piwik PRO
Simple Analytics
Mouseflow
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Not a great amount of features
Pricing information
Starting Price
- Core - 500k€35 p/m
- Enterprise€366 p/m
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
Free trial period
Free plan
14 days
14 days
14 days
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
10
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mouseflow
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
12 months
Unlimited
Data Sampling
By default Piwik does not sample data
Umami does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
GA importer included
through integrations
Data Export
As CSV, XML, JSON, or via an API
As CSV or via API
via CSV or to third-party tools by ID push
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Mouseflow uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via web hook
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly reports
Daily, weekly, monthly
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Curved and linear trend lines
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard, transition & reverse Sankey charts
User journey analysis
Segmentation
Unlimited segments
Filter dashboard with visitor attributes
Segment users to filter heatmaps & recordings
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
UTM & channel attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Revenue tracking
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
Session replays
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Automatic form tracking
Custom Events
Include category, action, and optionally name and value
Custom tagging of recordings
Track everything from clicks to form submit
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Piwik PROSimple AnalyticsMouseflow