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Compare Analytics Tools
UsermavenRating
5/5
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited features due to cookieless
- Not very customisable
- No free version
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
14 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
5-10+ depending on plan
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
1-10+ depending on plan
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Adobe Analytics
Pendo
You
Data Freshness
Realtime
2 hours
Hourly updates
Realtime
Data Retention
Unlimited
25 months by default
84 months
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Usermaven does not sample data
Data Import
GA importer included
Though data sources, API or data connectors
Import historical data by CSV
Google Analytics importer
Data Export
As CSV or via API
Through data feeds, a data warehouse or FTP and SFTP
Export feedback & reports by CSV or pull data to BI tool
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Simple Analytics is cookieless by default.
Adobe uses tracking cookies
Pendo uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Guide, Page & Feature alerts
Threshold-based alerts
Email Reports
Daily, weekly, monthly
Flexible scheduled reporting
Recieve reports in weekly emails
Scheduled email reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Line up goals for simple funnel
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Filter dashboard with visitor attributes
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
See Cohort analysis
Retention analysis (Business plan)
Attribution Reporting
Apply to metrics, breakdowns or compare models
Multi-touch attribution with 7 models
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue attribution
User Experience Features
Heatmaps
Called activity map
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Change the widgets of a report
Custom dashboards
Custom Events
Up to 1.000 success events
Auto-captured events
Annotations
Able to include links in annotations
Available in Workspace
Support
Support description
Simple Analytics offers knowledgable support through phone and email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community