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Compare Analytics Tools

Simple Analytics

From €15 p/m

Has, and not every other tool does:

  • Cookieless
  • Device Reporting
  • Funnel Reporting
  • Segmentation
  • Annotations

Plausible Analytics

From $9 p/m

Has, and not every other tool does:

  • Cookieless
  • Custom Alerts
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Ecommerce Reporting
  • Custom Properties
  • Custom Metrics

Leadinfo

From €69 per month

Has, and not every other tool does:

  • Custom Alerts
  • Attribution Reporting
  • Session Recordings
  • Custom Properties

Pendo

Has, and not every other tool does:

  • Custom Alerts
  • Device Reporting
  • Funnel Reporting
  • Segmentation
  • Cohort Reports
  • Retention Reporting
  • Heatmaps
  • A/B Testing
  • User Feedback
  • Custom Reports
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited features
  • No audience reporting features
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing

Pricing information

Starting Price
  • Starter€15 p/m
  • Business€40 p/m
  • EnterpriseOn req.
  • 10k page views$9 p/m
  • 100k page views$19 p/m
  • 200k page views$29 p/m
  • 500k page views$49 p/m
  • 1M page views$69 p/m
  • 2M page views$89 p/m
  • 5M page views$129 p/m
  • 10M page views$169 p/m
  • EnterpriseOn req.
  • Starter€69+ p/m
  • Scale€159+ p/m
  • Pro€359+ p/m
  • 5.000+ company ID'sOn req.
Free trial period
14 days
30 days
14 days
Free plan

Account Management

Trackable Items
5-10+ depending on plan
1-10+ depending on plan
Unlimited
Unlimited in Portfolio plan
User Seats
1-10+ depending on plan
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Leadinfo
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
3-5+ years depending on plan
30 days
84 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
GA importer included
e.g. import GA data
Used for bulk tagging leads
Import historical data by CSV
Data Export
As CSV or via API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
Cookieless
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Guide, Page & Feature alerts
Email Reports
Daily, weekly, monthly
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Recieve reports in weekly emails

Reporting

Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Filter dashboard with visitor attributes
Use filters to segment your audience
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral widget
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations
Able to include links in annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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