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Google Analytics 4

Free plan

Only Google Analytics 4 has:

  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
  • Custom Properties
  • Custom Metrics

Simple Analytics

From €15 p/m

No feature only Simple Analytics has.

Snitcher

From $49 per month

No feature only Snitcher has.

Mouseflow

Free plan

Only Mouseflow has:

  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
Google Analytics 4
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Simple Analytics
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Snitcher
Visit ↗
Mouseflow
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Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
  • GA4 is free to use
  • Many functionalities
  • The reports are customisable
  • Large community
  • Extensive documentation
  • GA4 is easily scalable
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
Cons
  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast

Pricing information

Starting Price
  • StandardFree
  • GA4 360$50k+ per year
  • Starter€15 p/m
  • Business€40 p/m
  • EnterpriseOn req.
  • 0-50 company ID's$49 p/m
  • 51-100 company ID's$69 p/m
  • 101-250 company ID's$99 p/m
  • 251-500 company ID's$139 p/m
  • 501-750 company ID's$179 p/m
  • 751-1.000 company ID's$229 p/m
  • 1.001-2.000 company ID's$279 p/m
  • 2.001-3.000 company ID's$349 p/m
  • 3.001-4.000 company ID's$439 p/m
  • 4.001-5.000 company ID's$529 p/m
  • 5.000+ company ID'sOn req.
  • FreeFree
  • Starter€39 p/m
  • Growth€129 p/m
  • Business€259 p/m
  • Pro€499 p/m
  • EnterpriseOn req.
Free trial period
Free plan
14 days
14 days
14 days

Account Management

Trackable Items
100
5-10+ depending on plan
Unlimited
10
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Google Analytics 4
You
Snitcher
Mouseflow
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
12 months*
12 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
GA importer included
through integrations
Data Export
With sheets, BigQuery or API
As CSV or via API
via CSV or to third-party tools by ID push
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Google Analytics relies on first-party cookies.
Simple Analytics is cookieless by default.
Sets one first-party cookie, snitcher_device_id (1 year).
Mouseflow uses first-party cookies

Alerts & Automation

Custom Alerts
Custom insights, in interface or via email
Via web hook
Email Reports
Recurring shared reporting
Daily, weekly, monthly
Hourly, daily, or weekly emails

Reporting

Trend Reporting
Curved and linear trend lines
Simple visitor trend graphs
Device Reporting
Device type, browser, OS and more
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Customisable funnel exploration
Line up goals for simple funnel
Simple funnel report, watch recordings from converters
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Filter dashboard with visitor attributes
Segment users to filter heatmaps & recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports

User Experience Features

Heatmaps
GA4 does not offer heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
GA4 does not offer recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Automatic form tracking
Custom Events
25 parameters per event
Custom tagging of recordings
Annotations
Notes feature added in 2024
Able to include links in annotations

Support

Support description
Support is available via chat and the support center.
Simple Analytics offers knowledgable support through phone and email.
Support via a contact form (answered by email), live chat and the help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
Google Analytics 4
Visit ↗
Simple Analytics
Visit ↗
Snitcher
Visit ↗
Mouseflow
Visit ↗

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