Compare
Compare Analytics Tools
Heap
Free plan
Has, and not every other tool does:
- Custom Alerts
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Session Recordings
- User Feedback
- Custom Properties
- Custom Metrics
Simple Analytics
From €15 p/m
Has, and not every other tool does:
- Cookieless
- Annotations
Plausible Analytics
From $9 p/m
Has, and not every other tool does:
- Cookieless
- Custom Alerts
- User Flow Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
Hotjar
Free plan
Has, and not every other tool does:
- Custom Alerts
- Heatmaps
- Session Recordings
- User Feedback
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- No audience reporting features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
Free trial period
Free plan
14 days
30 days
Free plan
Account Management
Trackable Items
1
5-10+ depending on plan
1-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
1-10+ depending on plan
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Hotjar
Data Freshness
Realtime
Realtime
Realtime
30 minutes
Data Retention
12 months
Unlimited
3-5+ years depending on plan
12 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
GA importer included
e.g. import GA data
Send user data to Hotjar to enhance analysis
Data Export
Via CSV or API
As CSV or via API
Export your data to CSV
Export recording meta data
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Heap relies on first-party cookies
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Email Reports
Schedule regular emails for important charts
Daily, weekly, monthly
Weekly or monthly email reporting
e.g. daily survey responses reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
See on which device the user was
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Segmentation
Quickly identify patterns in user behavior
Filter dashboard with visitor attributes
Use filters to segment your audience
Create custom filters for recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
User Experience Features
Heatmaps
Unlimited
Session Recordings
Automatically filters relevant replays
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Track NPS score events in surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Track and filter sessions & heatmaps
Annotations
Able to include links in annotations
Hotjar does not have annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community