Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- Retention Reporting
- Attribution Reporting
- A/B Testing
- Custom Reports
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Hotjar
Free plan
No feature only Hotjar has.
Amplitude
Simple Analytics
Plausible Analytics
HotjarSummary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- No audience reporting features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
Free trial period
Free plan
14 days
30 days
Free plan
Account Management
Trackable Items
Unlimited
5-10+ depending on plan
1-10+ depending on plan
Unlimited
User Seats
Unlimited for all plans
1-10+ depending on plan
1-10+ depending on plan
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Hotjar
Data Freshness
Realtime
Realtime
Realtime
30 minutes
Data Retention
Unlimited
Unlimited
3-5+ years depending on plan
12 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Via SDK, API, GCS, AWS & more
GA importer included
e.g. import GA data
Send user data to Hotjar to enhance analysis
Data Export
To GCS, BigQuery, Redshift & more
As CSV or via API
Export your data to CSV
Export recording meta data
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly
Weekly or monthly email reporting
e.g. daily survey responses reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
See on which device the user was
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Filter dashboard with visitor attributes
Use filters to segment your audience
Create custom filters for recordings
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Ecommerce Reporting
Elaborate Ecommerce reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Unlimited
Session Recordings
Session Replay
Record all interaction with your site
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
By means of adding CSS classes
Track and filter sessions & heatmaps
Annotations
Able to include links in annotations
Hotjar does not have annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
AmplitudeSimple AnalyticsPlausible AnalyticsHotjar