Compare
Compare Analytics Tools
Heap
Free plan
Only Heap has:
- Attribution Reporting
- Session Recordings
Simple Analytics
From €15 p/m
Only Simple Analytics has:
- Annotations
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Pendo
Only Pendo has:
- Heatmaps
- A/B Testing
- Custom Reports
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- No audience reporting features
Pricing information
Starting Price
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
Free trial period
Free plan
14 days
30 days
Free plan
Account Management
Trackable Items
1
5-10+ depending on plan
1-10+ depending on plan
Unlimited in Portfolio plan
User Seats
Unlimited
1-10+ depending on plan
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
12 months
Unlimited
3-5+ years depending on plan
84 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
GA importer included
e.g. import GA data
Import historical data by CSV
Data Export
Via CSV or API
As CSV or via API
Export your data to CSV
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- CCPA
- ePrivacy
Cookieless
Heap relies on first-party cookies
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
Guide, Page & Feature alerts
Email Reports
Schedule regular emails for important charts
Daily, weekly, monthly
Weekly or monthly email reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Line up goals for simple funnel
User Flow Reporting
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Segmentation
Quickly identify patterns in user behavior
Filter dashboard with visitor attributes
Use filters to segment your audience
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
By means of adding CSS classes
Annotations
Able to include links in annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community